The traditional footwear industry thrives on repeat purchases—kids outgrow their shoes every 3 to 6 months, and worn-out pairs end up in landfills. That's great for corporate profits, but not for families or the planet. GroFive set out to change that. However, as their innovative approach gained traction, they faced legal battles over their name and logo. They needed to protect their brand equity while steering clear of legal roadblocks. I was responsible for the complete rebrand, everything from the logo brand package, Kickstarter graphics, promotional materials, card layouts, strategy, and assisting alongside USPTO and visual and name-rights claims. The photography was done by an outside vendor. On their behalf, I created a brand that stood out for all the right reasons—and avoided attention for the wrong ones.